Privacy Policy

Personal information is any information about you which can be used to identify you. This includes information about you as a person (such as name, address and date of birth), your devices, payment details and even information about how you use a website or online service.

In the event our site contains links to third-party sites and services, please be aware that those sites and services have their own privacy policies. After following a link to any third-party content, you should read their posted privacy policy information about how they collect and use personal information. This Privacy Policy does not apply to any of your activities after you leave our site.

Information We Collect

Information we collect falls into one of two categories: "voluntarily provided" information and "automatically collected" information.

• "Voluntarily provided" information refers to any information you knowingly and actively provide us when using or participating in any of our services and promotions.
• "Automatically collected" information refers to any information automatically sent by your devices in the course of accessing our products and services.

Log Data

When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your device's Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page and other details about your visit.

Additionally, if you encounter certain errors while using the site, we may automatically collect data about the error and the circumstances surrounding its occurrence. This data may include technical details about your device, what you were trying to do when the error happened and other technical information relating to the problem. You may or may not receive notice of such errors, even in the moment they occur, that they have occurred or what the nature of the error is.

Please be aware that while this information may not be personally identifying by itself, it may be possible to combine it with other data to personally identify individual persons.

Device Data

When you visit our website or interact with our services, we may automatically collect data about your device, such as:

• Device type and model
• Operating system and version
• Browser type and version
• Screen resolution and display settings
• Device identifiers
• Network information

Data we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.

Personal Information

We may ask for personal information — when you contact us — which may include one or more of the following:

• Name
• Email address
• Phone number
• Company name and business information
• Billing and payment information
• Account credentials
• Communication preferences

Sensitive Information

"Sensitive information" or "special categories of data" is a subset of personal information that is given a higher level of protection. Examples of sensitive information include information relating to your racial or ethnic origin, political opinions, religion, trade union or other professional associations or memberships, philosophical beliefs, sexual orientation, sexual practices or sex life, criminal records, health information or biometric information.

We do not intentionally collect sensitive information through our services. If you choose to provide sensitive information to us, you consent to our use of it in accordance with this privacy policy and applicable law.

Transaction Data

Transaction data refers to data that accumulates over the normal course of operation on our platform. This may include transaction records, stored files, user profiles, analytics data and other metrics, as well as other types of information, created or generated, as users interact with our services.

• Lead generation and management data
• SMS campaign data and delivery records
• User account settings and preferences
• Subscription and billing records
• Usage statistics and activity logs
• API usage and integration data

Analytics & Tracking Technologies

We use analytics and tracking tools to understand how users interact with our website and services, improve performance and optimize user experience.

• Analytics providers: Google Analytics and Plausible Analytics
• Data collected may include: IP address (anonymized where possible), device and browser information, pages visited, referral sources and usage patterns
• Purpose: Website analytics, performance monitoring and product improvement

Where required by law, we display a cookie or consent banner allowing users to manage analytics and marketing preferences. Analytics cookies or similar technologies are used only after obtaining user consent where legally required.

Legitimate Reasons for Processing Your Personal Information

We only collect and use your personal information when we have a legitimate reason for doing so. In which instance, we only collect personal information that is reasonably necessary to provide our services to you.

Data Controller & Processor

Helicon Solution LLC acts as the data controller for personal data collected directly through our website and services.

For customer-submitted lead data processed via our platform, Helicon Solution LLC acts as a data processor, processing such data on behalf of our customers (who act as data controllers for their own customer data).

Collection and Use of Information

We may collect personal information from you when you do any of the following on our website:

• Register for an account
• Use our services or features
• Subscribe to our newsletter or marketing communications
• Contact us with inquiries or support requests
• Participate in surveys or promotions
• Make a purchase or payment
• Interact with our SMS demo or related tools
• Use our API or integrations

We may combine voluntarily provided and automatically collected personal information with general information or research data we receive from other trusted sources. For example, if you provide us with your location, we may combine this with general information about currency and language to provide you with an enhanced experience of our site and service.

Email Communications

We send emails to users for the following purposes:

• Account-related notifications (e.g. confirmations, security alerts)
• Product updates and service announcements
• Transactional and billing-related communications
• Marketing or promotional emails (where permitted by law)

Users may opt out of non-essential marketing emails at any time via the unsubscribe link included in such emails.

SMS Messaging and Consent

When you provide your phone number through the “Try the SMS Demo” form on goleadsetter.com, you consent to receive automated SMS messages from GoLeadSetter related to your demo request, including AI qualification messages, appointment scheduling simulations and follow-up messages. Message frequency may vary. Message and data rates may apply.

You may opt out at any time by replying STOP. For help, reply HELP or contact us at [email protected].

We do not sell or share your mobile number or SMS consent data with third parties for marketing purposes.

SMS Messaging & A2P Compliance

We offer an SMS demo feature on our website that allows users to interact with the GoLeadSetter AI Chatbot via text message. SMS messaging is provided through our third-party service provider, Twilio.

A2P (Application-to-Person) Messaging

Our SMS services operate under A2P messaging standards, which are designed to ensure legitimate, compliant business-to-consumer text messaging in accordance with US carrier requirements and federal regulations.

Information Collection & Consent

When you use our SMS demo feature:

• You voluntarily provide your phone number through a form on our landing page
• By submitting your phone number, you consent to receive SMS messages from GoLeadSetter for the limited purpose of the demo experience and related service messages
• Your phone number is transmitted to and processed by Twilio for message delivery
• We collect and store your phone number along with associated message data for service delivery and compliance purposes

SMS Data Usage

Phone numbers and SMS interaction data collected through our demo may be used for:

• Delivering the chatbot demo experience
• Improving our AI chatbot functionality
• Analytics and service optimization
• Compliance with carrier and regulatory requirements
• Fraud prevention and abuse detection

Twilio as Service Provider

SMS messages are sent via Twilio, our messaging service provider. Twilio processes phone numbers and message content in accordance with their privacy policy and security standards. For more information about how Twilio handles data, please visit Twilio's Privacy Policy.

US A2P 10DLC Compliance

Our SMS services comply with US A2P 10DLC (Application-to-Person 10-Digit Long Code) requirements, including:

• Carrier registration and vetting
• Message content and use-case approval
• Adherence to TCPA (Telephone Consumer Protection Act) regulations
• CTIA (Cellular Telecommunications Industry Association) messaging guidelines
• Opt-out mechanisms for recipients

Your SMS Rights

• Opt-out: You may stop receiving SMS messages at any time by replying "STOP" to any message
• Help: Reply "HELP" to receive assistance information
• No cost to you: Standard message and data rates may apply based on your mobile carrier plan
• Data retention: We retain phone numbers and message logs only as long as necessary for compliance and service purposes

Carrier & Regulatory Compliance

We maintain compliance with all applicable regulations governing business SMS messaging, including but not limited to TCPA, CAN-SPAM Act and carrier-specific messaging policies. Our SMS services are subject to ongoing carrier review and A2P registration requirements.

Mobile Information Sharing

No mobile information (including phone numbers and SMS consent data) will be shared with third parties or affiliates for marketing or promotional purposes.

Mobile information will only be shared with service providers strictly necessary to deliver SMS services (such as messaging carriers and platforms like Twilio) and for compliance, security and fraud prevention purposes.

Text messaging originator opt-in data and consent will not be shared with any third parties for marketing purposes.

Payments & Billing

We offer paid products and services. Payments are processed through third-party payment processors:

• Stripe
• PayPal

We do not store or process full payment card details on our servers. Payment information is handled directly by our payment processors in accordance with their respective privacy policies and security standards.

Security of Your Personal Information

When we collect and process personal information and while we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use or modification.

Although we will do our best to protect the personal information you provide to us, we advise that no method of electronic transmission or storage is 100% secure and no one can guarantee absolute data security.

You are responsible for selecting any password and its overall security strength, ensuring the security of your own information within the bounds of our services. For example, ensuring you do not make your personal information publicly available via our platform.

Security & Abuse Prevention

To protect our services from abuse, fraud and spam, we use automated security mechanisms.

• Invisible CAPTCHA: We use Cloudflare's invisible CAPTCHA on our SMS demo and related endpoints
• Purpose: Prevent automated abuse, spam and malicious activity without disrupting legitimate users

This processing is based on our legitimate interest in maintaining the security and integrity of our services.

How Long We Keep Your Personal Information

We keep your personal information only for as long as we need to. This time period may depend on what we are using your information for, in accordance with this privacy policy.

Retention Periods

• Account data: Retained for the duration of your active account plus up to 90 days after account closure
• Transaction records: Retained for up to 7 years for tax and accounting compliance
• Support inquiries: Retained for up to 3 years after resolution
• SMS demo data: Retained for up to 90 days unless longer retention is required for compliance
• Analytics data: Anonymized or aggregated data may be retained indefinitely
• Marketing data: Retained until you opt out or withdraw consent

If your personal information is no longer required for its original purpose, we will delete it or make it anonymous by removing all details that identify you.

However, if necessary, we may retain your personal information for our compliance with a legal, accounting or reporting obligation or for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes.

Disclosure of Personal Information to Third Parties

We do not sell personal information to third parties.

We may disclose personal information to:

• Analytics providers (Google Analytics, Plausible Analytics)
• Payment processors (Stripe, PayPal)
• Messaging services (Twilio)
• Advertising platforms (Google Ads, Facebook/Meta, X/Twitter)
• Security services (Cloudflare)

Third parties we currently use include:

• Google Analytics - for website analytics
• Plausible Analytics - for privacy-focused analytics
• Stripe - for payment processing
• PayPal - for payment processing
• Twilio - for SMS messaging and A2P compliance
• Google Ads - for advertising and remarketing
• Facebook (Meta) - for advertising and remarketing
• X (Twitter) - for advertising and remarketing
• Cloudflare - for security and CAPTCHA services

Remarketing & Advertising

We use remarketing and advertising services to promote our products across third-party platforms.

• Advertising partners may include: Google Ads, Facebook (Meta) and X (Twitter)
• Purpose: Measure campaign effectiveness, show relevant ads and reach users who have previously interacted with our website

These services may use cookies or similar technologies to serve ads based on prior visits. Users can manage or opt out of interest-based advertising through platform-specific ad settings.

Your Rights and Controlling Your Personal Information

Your choice: By providing personal information to us, you understand we will collect, hold, use and disclose your personal information in accordance with this privacy policy. You do not have to provide personal information to us, however, if you do not, it may affect your use of our website or the products and/or services offered on or through it.

Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person's consent to provide the personal information to us.

Marketing permission: If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below.

Access: You may request details of the personal information that we hold about you.

Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details provided in this privacy policy. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading or out of date.

Non-discrimination: We will not discriminate against you for exercising any of your rights over your personal information. Unless your personal information is required to provide you with a particular service or offer (for example processing transaction data), we will not deny you goods or services and/or charge you different prices or rates for goods or services, including through granting discounts or other benefits or imposing penalties or provide you with a different level or quality of goods or services.

Notification of data breaches: We will comply with laws applicable to us in respect of any data breach.

Complaints: If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact a regulatory body or data protection authority in relation to your complaint.

Unsubscribe: To unsubscribe from our email database or opt-out of communications (including marketing communications), please contact us using the details provided in this privacy policy or opt-out using the opt-out facilities provided in the communication. We may need to request specific information from you to help us confirm your identity.

Jurisdiction-Specific Privacy Rights

GDPR (EU/EEA Users)

If you are located in the European Union or European Economic Area, we process personal data in accordance with the General Data Protection Regulation (GDPR).

You have the right to:

• Access your personal data
• Request correction or deletion
• Restrict or object to processing
• Request data portability
• Withdraw consent at any time (where processing is based on consent)

Legal bases for processing include consent, contractual necessity, legal obligations and legitimate interests.

International Data Transfers

Personal data may be transferred to and processed in countries outside your country of residence, including the United States. Where required by law, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) to protect such transfers.

Data Processing Addendum

For business customers who require a Data Processing Addendum (DPA) for GDPR compliance, please contact us using the details provided in this privacy policy. We can provide a DPA upon request to formalize data processing arrangements.

CCPA & CPRA (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

These rights include:

• The right to know what personal information we collect and how it is used
• The right to request deletion of personal information
• The right to correct inaccurate personal information
• The right to opt out of the sale or sharing of personal information (we do not sell personal data)

We will not discriminate against you for exercising your privacy rights.

CalOPPA (California Online Privacy Protection Act)

In accordance with CalOPPA:

• Users can visit our website anonymously where feasible
• Our Privacy Policy is clearly accessible and updated when practices change
• We honor "Do Not Track" signals where required by applicable law

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately and we will take steps to delete such information from our systems.

Business Transfers

If we or our assets are acquired or in the unlikely event that we go out of business or enter bankruptcy, we would include data, including your personal information, among the assets transferred to any parties who acquire us. You acknowledge that such transfers may occur and that any parties who acquire us may, to the extent permitted by applicable law, continue to use your personal information according to this policy, which they will be required to assume as it is the basis for any ownership or use rights we have over such information.

Limits of Our Policy

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites and cannot accept responsibility or liability for their respective privacy practices.

Changes to This Policy

At our discretion, we may change our privacy policy to reflect updates to our business processes, current acceptable practices or legislative or regulatory changes. If we decide to change this privacy policy, we will post the changes here at the same link by which you are accessing this privacy policy.

If required by law, we will get your permission or give you the opportunity to opt in to or opt out of, as applicable, any new uses of your personal information.

Contact Us

For any questions or concerns regarding your privacy, you may contact us using the following details: